Categories & Criteria
Product Sector Categories
A Alcoholic Drinks
Including low-alcohol and alcohol-free beers, wines and spirits
B Transport
Including motor vehicles, motor services, in-car entertainment, lubricants, fuels, tyres and accessories and all comparable craft, accessories and services for the aerospace and marine industries
C Fashion, Beauty & Healthcare
All forms of clothing, fashion items, including yarns, fabrics, accessories and over-the-counter toiletry and healthcare products, cosmetics, skincare and accessories. This category excludes sports clothing and sports footwear
D Financial, Corporate & Utilities
Including banks, building societies and other financial service providers, business-to-business and generic corporate campaigns by companies and retailers.
E Grocery, Soft Drinks & Household
All foods including confectionery, groceries such as tea, coffee, soft drinks and household products such as cleaning accessories or detergents
F IT & Consumer Durables
Incorporating electrical and electronic goods, business equipment, domestic appliances, household and garden equipment and non-FMCG products
G Media & Entertainment
Newspapers, magazines, TV, cable, satellite, radio, outdoor, cinema, domestic audio and video software
H Public Sector & Charities
For all campaigns intended to inform the public about government initiatives or its support causes, such as awareness campaigns, or campaigns for registered charities
I Retail & Home Shopping
Including retail and home shopping campaigns for all products. This category is not for generic campaigns by retailers
J Travel & Leisure
All campaigns related to travel or leisure activities. Also, campaigns for sports clothing and sports footwear, sporting and other public events
K Best Total Communications Programme
Nearly all successful campaigns integrate the use of different media for maximum effect. The judges will be looking for the most outstanding example of a seamless total communications programme
L Best use of Research
Entrants should provide evidence showing how research allowed media thinking, planning and implementation to make a real difference to the outcome of the campaign
Media owner categories
Many creative ideas in media originate with the sales teams. The following categories honour their contribution.
M Radio Sales Team of the Year
N TV Sales Team of the Year
O Digital Sales Team of the Year
P Print Sales Team of the Year
Including newspapers, supplements and magazines
Q Outdoor Sales Team of the Year
All formats including ambient activities such as one-off stunts and hijackings
R Cross-Media Sales Team of the Year
Gold awards
Gold awards may be presented for the following:
Media Campaign of the Year
The Media Campaign of the Year cannot be entered directly but will be chosen from the highest-scoring category entries
Media Sales Person of the Year
This is a reader's vote. Campaign will compile a shortlist of entrants and our readers will be invited to vote on who they think should be the winner.
Media Agency Leader of the Year
This is a reader's vote. Campaign will compile a shortlist of entrants and our readers will be invited to vote on who they think should be the winner.
Please note
Any work entered must have been launched or be current during the 12 months from 1 August 2010 to 31 July 2011.