Categories

Alcoholic Drinks

Including low-alcohol and alcohol-free beers, wines and spirits

 

Fashion, Beauty & Healthcare

All forms of clothing, fashion items, including yarns, fabrics, accessories and over-the-counter toiletry and healthcare products, cosmetics, skincare and accessories. This category excludes sports clothing and sports footwear

 

Financial, Corporate & Utilities

Including banks, building societies and other financial service providers, business-to-business and generic corporate campaigns by companies and retailers

 

Grocery, Soft Drinks & Household

All foods including confectionery, groceries such as tea, coffee, soft drinks and household products such as cleaning accessories or detergents

 

IT & Consumer Durables

Incorporating electrical and electronic goods, business equipment, domestic appliances, household and garden equipment and non-FMCG products

 

Media & Entertainment

Newspapers, magazines, TV, cable, satellite, radio, outdoor, cinema, domestic audio and video software

 

Public Sector & Charities

For all campaigns intended to inform the public about government initiatives or its support causes, such as awareness campaigns, or campaigns for registered charities

 

Retail & Home Shopping

Including retail and home shopping campaigns for all products. This category is not for generic campaigns by retailer

 

Transport

Including motor vehicles, motor services, in-car entertainment, lubricants, fuels, tyres and accessories and all comparable craft, accessories and services for the aerospace and marine industries

 

Travel & Leisure

All campaigns related to travel or leisure activities. Also, campaigns for sports clothing and sports footwear, sporting and other public events

 

Best Total Communications Programme

Nearly all successful campaigns integrate the use of different media for maximum effect. The judges will be looking for the most outstanding example of a seamless total communications programme

 

Best Use of Research

Entrants should provide evidence showing how research allowed media thinking, planning and implementation to make a real difference to the outcome of the campaign

 

Best Use of Branded Content

All formats and campaigns considered 

 

Best International Media Campaign

For all campaigns that took place outside of the UK.

 

The Bloomberg Data & Creativity Award

The media industry is harnessing the power of data, creating meaningful and impactful audience experiences. When data and creativity collide, it has the power to inspire, to surprise and to entertain. This award will
recognise innovative media activity underpinned by a
creative, audience-focused use of data. 

Measurements:

  • Demonstrate how data and creativity combined to create the desired audience experience 
  • Illustrate the collaboration between data and creative teams 
  • Show tangible impact for the intended audience
  • Highlight ongoing and future collaborations
  • Demonstrate favourable campaign metrics to support the campaign objectives and deliver ROI

Bloomberg Media have covered cost of entry for this category and so this category is free to enter.

 

Many creative ideas in media originate with the sales teams. The following categories honour their contribution. If you reach the shortlist for any of these categories, you will be invited to make a brief presentation to our team of judges

 

Cross-Media Sales Team of the Year

Magazine & News Brands Sales Team of the Year

Outdoor Sales Team of the Year

Tech & Mobile Sales Team of the Year

TV Sales Team of the Year

These categories cannot be entered directly.

 

Media Campaign of the Year

 The Media Campaign of the Year will be chosen from the highest-scoring category entries

 

Grand Prix

Given to the agency that has been most successful at the Campaign Media Awards this year. This category is determined by the number of points each entering agency has notched up with winning, commended and finalist awards. Each award is allocated a number of points, on a sliding scale from Winner through to Finalist; the agency with the most points will be appointed Campaign Media Awards Agency 2016.

 

Entry Info

  • The deadline for entry is Thursday 21 July 2016.
  • It costs £260 (+ VAT) per entry to enter. Please note, entries received after 11.59pm on Thursday 21st July will be subject to a late entry fee of £85 per entry.
  • All work entered must have been launched or be current during the 12 months from 1 June 2015 to 15 July 2016.
  • You can enter any number of categories.
  • Entries should be submitted as a PDF document.
  • The final shortlist will be announced in early October.
  • Entries may be withdrawn up until 29 July 2016. Entry fees will not be refunded.
  • The judging will take place between late September and early October.

Awards night 2015

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