Alison became Chief Strategy Officer of OMD UK in October 2018. She works with OMD UK’s growing Business Intelligence team which includes strategy, insight, data and tech expertise as well as OMD Create, our Content, Experiences and Partnership team to develop data-driven strategies that will inspire creative and innovative media solutions for our clients. Before joining OMD UK, Alison was Global Strategy Partner at Carat, working on the Coca Cola account. Prior to this, Alison was Strategy Partner at Mindshare and Head of Planning at advertising agencies, JWT and Euro RSCG. She also has several years client side at Diageo.