Jen Smith


Co-Founder, Craft Media London
Jen Smith has over 19 years’ experience in media agencies in London and globally, including Mindshare, PHD, Maxus and Wavemaker. She has held a range of leadership roles including head of Planning and Strategy and Global Creative Director.

Jen is a passionate advocate for women in business. She helped develop Maxus’ award-winning Walk The Talk female leadership programme and also runs a women’s network event, Beat Girls.

During her career, she has been nominated for and won various Media Week and Campaign awards and in December 2014, 2015 & 2016 was named one of Campaign’s Top 10 Planners in the UK.

She has worked on some amazing clients including: Kellogg’s, Abbey, Tango, Pepsi, The Guardian, Adidas, Cadbury, Mondelez, Sainsbury’s, L’Oreal, Fiat, Barclays, BT, British Airways, Triumph & Unilever.
She regularly judges at industry events including Cannes Media Lions 2017, Campaign & Media Week awards & YouTube Effectiveness. She is a member of the APG Committee and Effies committee writes for industry titles as well as Huffington Post.