Matt Salmon


Head of Agency and Client sales & Head of Commercial Marketing, Channel 4
Matt is Head of Sales & Commercial Marketing at Channel 4, he also represents the commercial teams on the Channel 4 Diversity Taskforce. Matt was responsible for creating the Channel 4 Diversity in Advertising Award, that has already given a million of airtime to both Maltesers and Lloyds Bank over the last 2-years to promote greater diversity and inclusion on screen. He is a Non-Exec Director of EGTA (the European Television & Radio Association) and a member of the Marketing Society.