Nat Cummins graduated from Cambridge in 1998 and began working life at The ROI Agency soon after as a graduate planner. She left Zenith in 2001 to spend a summer abroad and upon return, worked at Starcom, Rapier and BLM, before coming back to Zenith in 2007.
Cummins is now the CEO of Zenith UK, responsible for organic client growth and developing the agency’s propriety tools, with a special focus on measuring improved brand perceptions through machine learning and the live optimisation. As a champion of flexible working, Cummins also continues to build the work/life balance culture at Zenith.
Nat is known for her straight-talking honesty yet humble nature. A single parent, Nat is incredibly proud of her three greatest achievements - her children aged ten, eight and four. Other recent achievements include being named in The Drum Digerati list 2018, the industry guide to the most influential people within digital. Nat’s career client list includes British Airways, L’Oreal Luxury, ABF, and Molson Coors.