An experienced industry leader, Sally has spent her career working in a range of different communication disciplines from full-service advertising agencies to media agencies and brand consultancies.
Sally is naturally entrepreneurial. Over this period she set up and ran the e-brands division within WCRS, started her own branded entertainment business and ran a joint venture communications planning consultancy between Naked and WCRS. Most recently she was the MD at Initiative London, part of IPG.
Sally is the founder of Craft Media, London.
Craft Media launched in November 2017 as a strategic communications consultancy with the ambition of placing media craft skills back into creative agencies, aligning communications strategy with brand and creative strategy and driving better integration and collaboration across all disciplines.