Having quickly realised (when working as a holiday rep), that free drinks on tap may not be the best groundings for a career choice, Zoe left the sunny climes of Corfu for her first â€˜properâ€™ job at the Guardian. Finding a true love of media, she went on to launch the new ITV website before moving to Hearst magazines to successfully launch new weekly titles.
As Marketing & On-air Director at MTV, she set about re-asserting MTV as the ultimate youth entertainment brand with the proposition â€˜for the excesses of youthâ€™. This led to the commissioning of Geordie Shore, now in its tenth season, and record ratings for the channel.
Following a stint agency side at WCRS as lead strategist on Sky, Zoe is now Group Marketing Director at Trinity Mirror where she heads up marketing, analytics, insight and corp comms across many power newsbrands, working closely with editors to ensure advertisers and consumers alike understand and value their unique place in increasingly fragmented media markets.
In her spare time, Zoe runs Stockwell Girl Guide Unit and can tie a mean reef knot. She is also proud to be a Trustee of â€‹Barnardosâ€‹.