Results 2016

Product Sector Categories

WINNER: Crabbies - Give It Some Ginger Sponsorship

MediaCom North Group

Client: Crabbies

Finalist: #lebigswim

Mediavest

Client: Heineken/Kronenbourg 1664

Finalist: Guinness - Winning The Rugby World Cup

Carat UK

Client: Guinness

Finalist: Baileys & Facebook - Christmas 2015

Carat

Client: Facebook & Baileys

Finalist: Hendricks: Using Social Media to Create a World of Curiosity & Charm

The Village Communications

Client: Hendrick's Gin

WINNER: Lynx #BiggerIssues

Mindshare

Client: Lynx

Commended: Rennie Happy Eating

MediaCom

Client: Rennie

Finalist: Ask Your Pharmacist: Boots UK & Trinity Mirror Solutions

Trinity Mirror

Client: Boots UK

Finalist: Max White Toothbrush Plus Whitening Pen

MEC UK

Client: Colgate Palmolive

Finalist: An Indestructible Model

Vizeum

Client: G-Shock

WINNER: Breaking through the screen

PHD & DCM

Client: Smart Energy GB

Commended: Churchill Lollipoppers

MediaCom

Client: Churchill

Finalist: Aviva Safe Roads

Zenith

Client: Aviva

Finalist: NatWest Money Clip

Zenith

Client: NatWest

Finalist: Santander Cycles

Carat UK

Client: Santander

WINNER: Bisto - Spare Chair Sunday

Carat UK

Client: Bisto

Commended: #ComeonIceland

the7stars

Client: Iceland

Finalist: Yorkshire Gold Classic FM Live

Goodstuff

Client: Yorkshire Gold

Finalist: Tesco & Facebook - Christmas Toy Testers

MediaCom

Client: Facebook & Tesco

Finalist: Taylors Coffee Mission

Goodstuff

Client: Taylors Coffee

WINNER: Encouraging Viewers to Watch Paint Dry

Mediacom & Channel 4

Client: Ronseal

Finalist: Samsung School of Rugby

Starcom Mediavest Group

Client: Samsung

Finalist: Nikon: The Moment

MediaCom

Client: Nikon

Finalist: HotPoint #LoveYourKitchen

Google & The Story Lab

Client: HotPoint

Finalist: Understanding how the other half lives

Vizeum

Client: IKEA

WINNER: Sky Start of Season

MediaCom

Client: Sky Sports

Finalist: Eastenders #LastOrders

Havas Media

Client: BBC

Finalist: Hunted

OMD UK

Client: Channel 4

Finalist: The Aliens

OMD UK

Client: Channel 4

Finalist: Power of TV Breaks Twitter

MGOMD & Channel 4

Client: Sony Computer Entertainment: Uncharted 4 - A Thief's End

WINNER: Missing Type

MediaCom Leeds

Client: NHS Blood & Transplant

Commended: Influencing the Influencer

Manning Gottlieb OMD

Client: Shelter

Finalist: Digital Health Stops – ONE YOU CAMPAIGN

MEC UK & Clear Chanel

Client: Public Health England

Finalist: Sugar Smart

MEC UK

Client: Sugar Smart

Finalist: The Perfect Partner

Manning Gottlieb OMD

Client: Age UK

WINNER: The Wembley Cup

MEC & Google

Client: EE - Pay As You Go / Wembley Stadium Sponsorship

Commended: Helping the nation rekindle their Lotto dreams

Vizeum

Client: Lotto

Finalist: Shop Direct & Facebook - Black Friday

Facebook

Client: Very.co.uk

Finalist: House of Fraser - 'View from the Red Carpet'

Goodstuff

Client: House of Fraser

Finalist: Turning event TV into our very own catwalk

Vizeum

Client: Very.co.uk

WINNER: Shell Make the Future London

MediaCom

Client: Shell

Finalist: Lexus and The Guardian: The Create Amazing Series

Zenith

Client: Lexus

Finalist: #SuzukiSaturdays

the7stars

Client: Suzuki

Finalist: Mail Brands SEAT Ibiza Hidden Gems

PHD

Client: SEAT/Ibiza

Finalist: Report It to Stop It

MEC UK

Client: Transport for London

WINNER: TUI SCENE ASOS Partnership

MediaCom

Client: TUI

Finalist: A Different View

Goodstuff

Client: Celebrity Cruises

Finalist: I'm a Celebrity, Let Me Play Scrabble!

Carat UK

Client: Scrabble/Mattel

Finalist: How taking a mum's-first approach to media is helping rebuild a national treasure

MEC UK

Client: Butlin's

Finalist: Channel 4 & Hotels.com take Ad Skipping literally

M-Six & Channel 4

Client: Hotels.com

Best Practice Categories

WINNER: Churchill Lollipoppers

MediaCom

Client: Churchill

Finalist: CRUK Right Now

MediaCom

Client: Cancer Research UK

Finalist: #SuzukiSaturdays

the7stars

Client: Suzuki

Finalist: Lynx #BiggerIssues

Mindshare

Client: Lynx

Finalist: A ground-breaking partnership to combat loneliness

Manning Gottlieb OMD

Client: John Lewis and Age UK

WINNER: Share the Road

MEC UK

Client: Transport for London

Finalist: Škoda Proposition Optimiser

MediaCom

Client: Škoda

Finalist: Tracking Music Discovery

the7stars

Client: Atlantic Records

Finalist: Landscape Explorer

Sky Media

Client: Budweiser

Finalist: Understanding how the other half lives

Vizeum

Client: IKEA

WINNER: Scope End the Awards

MediaCom

Client: Scope

Commended: Aviva Driven to Distraction

Zenith

Client: Aviva

Finalist: #SuzukiSaturdays

the7stars

Client: Suzuki

Finalist: Budweiser Dream Goal

Sky Media & The Story Lab

Client: Budweiser

Finalist: An Indestructible Model

Vizeum

Client: G-Shock

WINNER: Danske Bank Head Start

MediaCom Denmark

Client: Danske Bank

Finalist: Philips Female Beauty Heroes

Carat UK

Client: Philips

Finalist: P&G: Call Centre Cosmo

MediaCom Philippines

Client: P&G

Finalist: Brewtroleum

PHD

Client: DB Export/Heineken

Finalist: Lo Kar Lo Baat! (Let's Talk!)

PHD

Client: Active Wheel

The Bloomberg Data & Creativity Award

WINNER: Eurotunnel Le Shuttle

OMD UK

Client: Eurotunnel Le Shuttle

Commended: "Frozen in real-time" - A global first linking live TV & Online Sharing

RadiumOne/the7stars

Client: Iceland

Finalist: Football Manager - The Ultimate Product Placement

Rocket, PHD

Client: SEGA/Football Manager

Finalist: Personalised Advertising with Ad 4 You

Channel 4

Client: Multiple

Finalist: Data-Driven Allergy Relief

UM London

Client: Johnson & Johnson: Benadryl

Media Owner Categories

WINNER: Trinity Mirror Solutions, a total transformation

Trinity Mirror Solutions

Commended: Story

Metro

Finalist: The Guardian News & Media Sales team - In the face of a Force 12 digital hurricane

Guardian News & Media

WINNER: Market leading success

Primesight

Finalist: Exterion Media

Finalist: Outdoor Sales Team of the Year

Signature Outdoor

WINNER: Facebook - Tech & Mobile Sales Team of the Year Entry

Facebook

Commended: Yahoo- Tech & Mobile Sales Team of the Year

Yahoo!

Finalist: Tech & Mobile Sales Team of the Year: Media Agency Team

Google

WINNER: TV Sales Team of the Year

Channel 4

Finalist: TV Sales Team of the Year

Sky Media

Finalist: ITV: Where Brands Live

ITV

Gold Awards

WINNER: MediaCom

Campaign Media Awards 2016

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