Shortlist 2011

Alcoholic drinks

Hypernaked for Heineken
Foster's Funny 

MEC for Maxxium
The Famous Grouse Famous 100 

MediaCom for LVMH
Belvedere Vodka 

MPG Media Contacts for Magners
We Love Magners 

Starcom MediaVest Group for Heineken
Kronenbourg Slow the Pace 

 

Best Total Communications Programme

Carat for Beiersdorf, Nivea
Carat and Asos NIVEA Invisible for Black and White 

Maxus for BT
Heart to Heart 

MediaCom for MARS
Comic Relief "Raise Your Maltesers" 

MediaCom for MARS
Galaxy Reading 2010 

OMD UK for McDonald's
McDonald’s Monopoly 

PHD Media for Sainsbury's
Sainsbury's Perfect Christmas 

 

Best Use of Research

Carat for British Gas
British Gas Creating A Total Marketing Currency 

Manning Gottlieb OMD
Brand Behaviours Research 

MediaCom for Universal Music
Jay-Z Greatest Hits ‘99 problems but data ain’t one’ 

 

MPG Media Contacts for Admiral Group
Revolutionising the measurement of direct to drive 

Radio Advertising Bureau
Media & the Mood of the Nation 

UM London for Xbox
The Big Buzz 

 

Fashion, Beauty and Healthcare

Bauer Media for Procter and Gamble
Be Camera Ready 

Carat for Beiersdorf, NIVEA
Carat and Asos NIVEA Invisible for Black and White 

MediaCom for GSK
Cook Yourself Thin 

MediaCom for GSK
We Saved Summer 

MindShare for Unilever
Lynx Angel Ambush 

OMD UK for Coty
Coty: Rimmel London Fashion Week 

ZenithOptimedia for L'Oréal
L'Oreal - You are here 

 

Financial, Corporate & Utilities

Global Radio for Towry
Towry - Love Alex, Trust Towry on Classic FM and The Telegraph 

MEC for Everything Everywhere
Orange Value 

MediaCom for EverythingEverywhere
Royal Wedding 

MediaCom for EverythingEverywhere`
Welcome Home 

MindShare for HSBC
HSBC Students Campaign 

Walker Media for Barclays
Barclays Take One Small Step Competition 

 

Grocery, Soft Drinks & Household

BBH for Yeo Valley Organic
Live in Harmony 

Manning Gottlieb OMD for Starbucks
Starbucks - Rewarding the Community 

MediaCom for GSK
Lucozade 

MediaCom for MARS
Galaxy Reading 2010 

OMD UK for Pepsi
Walkers: Rainy Days 

Total Media for Hain Celestial
Linda McCartney's The Search for the Tastiest Meat Free Dish 

 

IT & Consumer Durables

Manning Gottlieb OMD for Google
Google Voice Search 

MEC for Nintendo
Nintendo and Telegraph Partnership 

Starcom MediaVest Group for Research In Motion
Blackberry Live & Lost 

UM London for Microsoft
Rolling Thunder 

Vizeum for Panasonic
Panasonic Lumix How To Take Great Pictures 

ZenithOptimedia for O2
O2 Rugby Reunion 

 

Media & Entertainment

Carat for Playhouse Disney
Special Agent Oso 

 

Manning Gottlieb OMD for Nissan and Sony PlayStation
Nissan Sony PlayStation - GT Academy 

MediaCom for Universal Music
Jay-Z Greatest Hits ‘99 problems but data ain’t one’ 

PHD Media for Global Radio
LBC Front Page Headlines 

PHD Media for Warner Bros.
Shining the spotlight on Horrible Bosses 

Spotify for Sony Music
Hurts Happiness 

UM London for Xbox
Kingmaker 

 

Public Sector & Charities

Carat for COI & Naval Command
Royal Marines Recruitment 

Guardian for Christian Aid
Poverty Over 

MediaCom for CRUK
Sunsmart 

PHD Media for British Heart Foundation
The Angina Monologues 

PHD Media for BBC
TV Licensing Homemovers eBay dynamic targeting 

 

Retail & Home Shopping

Goodstuff Communications for Ann Summers
Man Summers 

MEC for Specsavers
TV Book Club 

MindShare for Argos
Argos Catalogue Launch 

 

PHD Media for Sainsbury's
Sainsbury's Perfect Christmas 

The Telegraph and PHD Media for Sainsbury's
Sainsbury's Taste the Difference Restaurant 

 

 

Transport

Global Radio for Ford
Ford Galaxy Summer Cinema 

Manning Gottlieb OMD for Nissan and Sony PlayStation
GT Academy 

Manning Gottlieb OMD for Renault
The Megane Experiment 

MediaCom for VW
See Film Differently 

ZenithOptimedia for Toyota
Carpool 

MEC for Michelin
Michelin Energy Saver Tyres 

 

Travel & Leisure

Manning Gottlieb OMD for Virgin Holidays
Virgin Holidays - The Great Holiday Takeoff 

MediaCom for Merlin Entertainments
Alton Towers Early Opening 

MindShare for Nike
Nike Grid 

MPG Media Contacts for East Coast Mainline
Trains Vs Planes 

The Telegraph for BA / ST KITTS
The St Kitts Scratch and Sniff Campaign

 

Cross Media Sales Team of the Year

Bauer Media
Channel 5
Global Radio
The Telegraph

Digital Sales Team of the Year


Spotify
The Telegraph

Outdoor Sales Team of the Year

Clear Channel
JCDecaux
Ocean Outdoor

Print Sales Team of the Year


Evening Standard
Shortlist Media
The Telegraph

Radio Sales Team of the Year

Absolute Radio
Bauer Media
Global Radio

TV Sales Team of the Year

Channel 5
Turner Media Innovations