andrew mason

Chief Media Officer , Digitas

As Chief Media Officer, Andrew is responsible for driving best-in-class media innovation and practices, data-inspired media strategy and flawless execution in the context of Digitas' connected capabilities differentiator. Andrew is keenly focussed on driving performance through data-driven insights, leading multidisciplinary teams across multiple markets in their effective and successful delivery. As an experienced media practitioner specialising in integrated marketing communications, Andrew has provided extensive client leadership coupled with commercial/operational excellence derived from over 20 years of working with a wealth of highly respected agencies and brands nationally and globally. His experience spans categories ranging from automotive, technology, telco, travel and financial services to consumer goods and the public sector.