A fcking powerful data solution for a brand in crisis!
A fcking powerful data solution for a brand in crisis!, bLUE 449
Within two-weeks of the chicken crisis, beyond a headline grabbing press ad, we had developed a live API feed, implemented dynamic social and curated the UK’s first ever promoted Twitter Bot. Media created a platform to own the conversation around the crisis, to manage consumer expectations via a dynamic business update, and most importantly to capture sales, mitigating potential long-term brand damage. Please note, commercial results are strictly confidential.