“Alexa…send me a Coca-Cola”

“Alexa…send me a Coca-Cola”, MediaCom with The Coca-Cola Company for Coca-Cola
In today’s tough retail climate, identifying new routes to reach and engage customers is crucial to unlocking growth for brands. By coupling a piece of revolutionary sampling technology with intelligent FMCG planning, we supercharged Coca-Cola’s AV activity to create the world’s fi rst TV-activated voice sampling campaign, delivering 400,000 cans of drink to the heart of the nation’s homes.

Media Director: Ed Turner
Creative Agency: M&C Saatchi Shop