“Are you OK?”
“No, I mean – are you really OK?”
1 in 4 men fight a mental health problem in the UK each year, and too often they pretend to be OK when asked. Tragically, men will account for 3 in 4 suicides. So, we partnered with JOE Media, targeting men and ‘mates moments’, with content fronted by Russell Kane, encouraging viewers to ‘Ask Twice’. Two million more men are now asking their mates twice if they’re OK. Really OK.
Media Director: Charlotte Mullan