Better Future Now


Better Future Now, AXA / News UK
AXA wanted to prove that it’s much more than ‘just’ an insurance provider by demonstrating its ongoing commitment to building a better future for its customers.

We decided that if we wanted to show that AXA is a positive force for good we needed to tell the human stories behind its research initiatives; whether that meant exploring the future of driverless cars, tackling the challenges of ageing or highlighting conservationists’ efforts to save the world’s oceans.

We developed a multi-platform content-led partnership featuring documentaries hosted by Sue Perkins aired across Sky’s TV portfolio, long-form features in The Sunday Times Magazine and editorial support from Eamonn Holmes on his talkRADIO Drivetime Show, as well as advertorials on Virgin and talkRADIO.