BIG THINGS, MediaCom / eBay
Is it possible to build life-size, working models of iconic machines found in hit Star Wars and Avengers films …using products only bought from eBay? To prove the site’s versatility and increase brand consideration, DIY Guru and YouTuber Colin Furze did just that – and our team captured it all on video. With completion rates 4.5 times the industry average, over 500,000 shares and over 50 pieces of press coverage, eBay is definitely back in the shop window!

Media Director: Charlotte Mullan
Senior Planner/Strategist: Natalie Johnson