#BountyGate, Mars / MediaCom
By putting a mini Bounty behind doors one and two of the Celebrations advent calendar, we created a Christmas catastrophe for Bounty-hating Celebration fans but a chocolate triumph for Mars.

We did it by convincing the brand to move from traditional TV activity to a social-led stunt which gained exactly the kind of cultural traction needed to get us talked about by Holly and Phil on This Morning – as well as selling 90K more tubs of Celebrations than the year before!