Box Set Sabbatical


Box Set Sabbatical, NOW TV / MediaCom
How could we get millennials to sit up and take notice of NOW TV, in the face of heavy and relentless competition from Netflix?

A traditional comms approach, that works for families, wasn’t going to cut it.

Our idea was to target anyone hating their job, offering them the opportunity of a lifetime: the chance to earn an annual salary, by binge-watching their favourite shows.

On a small budget, the ‘NOW TV Box Set Sabbatical’ smashed targets, with spontaneous awareness up by 9.6%.