‘Britain Get Talking’ is an ITV Mental Wellness campaign to help families get closer. Supported by MIND and Young Minds. As the final of Britain’s Got Talent built towards its climax, Ant and Dec paused the show for a minute of silence, asking people to reconnect with their family instead. Turning ‘Britain’s Got Talent’ into ‘Britain Get Talking’. Perfectly timed for World Mental Health Day.
It is the UK’s most recognised mental health campaign of the year - 38% of audiences recalled the campaign and 2.8 million people immediately started a conversation with their children, family and friends.