Centenary


Centenary, Tesco / MediaCom
We got the nation talking and buying Tesco in their centenary year by using media to make the nation reminisce about Freddo bars, Skips & Frazzles crisps, and Supermarket Sweep! The centenary campaign would be the highest recorded ROI for a new campaign (£3.10), and growing value perceptions +2.5% YoY.