Converse One Star Hotel

Converse One Star Hotel, Initiative
The One Star Hotel campaign helped Converse drive credibility with the hard to reach Generation Z and re-establish the One Star shoe within UK, NY and LA street style culture. We did this through culturally relevant partnerships that delivered increased searches for “Converse One Star” by 300% during the days of the hotel, all Special Edition Shoes sold out, and One Star Shares of Sales on peaked at 5x norm.