When it comes to standing out at festivals, brands can spend lots of money. Not all brands have big budgets though.
TV Channel Dave’s brand was witty, playful and always had something to say about something. So, what would Dave say if it was at a festival? To find out, we made Dave The Official Commentator of Victorious Festival
From lamp posts to bars and even the toilets, 277 cleverly written cleverly placed signs enabled Dave to pass comment on situations at the festival that signs had been placed in – like having a playful friend make witty comments in your ear all weekend.
Post analysis amongst festival attendees showed 76% agreed Dave offered witty entertainment, with 46% stating they had now watched shows on Dave post festival.