Digital Cinema Media


Digital Cinema Media
Since 2015 DCM has enjoyed record-breaking revenue growth, increasing both brand count and average order value. However, facing a year full of economic uncertainty and no predicted audience uplift (-0.5% Comscore, January 2020), the team realised that without a change in direction this growth could plateau. We needed a new plan to reignite cinema advertising and deliver DCM’s best ever blockbuster commercial
performance.