Your home reveals who you really are, more than a carefully curated dating profile ever could. To tap into the rising popularity of dating shows and help Dunelm appeal to cohabiting couples, Goodstuff and ITV created Back To Mine – a reality dating show that invites singletons to pick a partner based on rummaging around their homes. The show was a great success and with an integrated campaign, won over the hearts of new customers to deliver sales growth for Dunelm.
Media Director: Sam Drake (Managing Partner)
Senior Planner/Strategist: Hannah Brady (Account Director), Tim Whately (Group Strategy Director)
Creative Agency: MullenLowe
Relevant Media or Brand Manager: Angela Porter (Marketing Director - Dunelm)