To create standout amongst their competitor set, Emirates came to 4Sales to create a partnership that would drive stand-out results. Along with Havas, Channel 4 created a bespoke mini travel series called ‘Off The Grid’ on All 4 with Steve Jones, and special geographical idents on the All 4 platform that rotated in line with key moments in the holiday calendar.
Media Director: Chloe Smith (Partnerships Director - Havas)
Senior Planner/Strategist: Jo Mikolajczyk (Client Partner - Arena Media)
Creative Agency: Whisper
Relevant Media or Brand Manager: Seema Rose - Emirates