Essence entered 2018 confronting two big questions: would our service model - crafted to meet the needs of Google - work for some of the UK’s biggest brands? And could we make a small agency big overnight without losing the culture and people that make us special?
In 2018 we proved the answer to both of these questions was yes, but went further. Through organic growth and the addition of BT, npower, Peloton and Nando’s to our client roster, we grew total revenue by nearly 25% and increased our annual billings by nearly 35%. Despite enormous competitive pressure from companies looking to develop in-house teams, we maintained an industry leading employee retention rate of 80% while simultaneously expanding headcount 25% to 470 in the UK and 1700 globally. We continued to innovate, pioneering “self driving campaign” technology that will revolutionize the industry in the coming months.