Every Mind Matters

Every Mind Matters, Public Health England / Wavemaker
1 in 6 people experience a mental health problem each week . Whilst awareness of the importance of looking after your mental health is growing, people still don’t know how to do it. So, Public Health England created Every Mind Matters, a ground-breaking resource offering personalised action plans to empower people to look after their mental health.

This step-change in mental health support needed a big marketing solution. Ahead of World Mental Health Day we created an unmissable moment; releasing a film written by Richard Curtis, featuring a high-profile cast and voiceover by members of the Royal Family, broadcast via a prime-time roadblock across all major networks and social platforms. This was supported by an unprecedented coalition of partners, from the commercial, charity and public sectors, to ensure universal coverage.

This resulted in a national conversation about mental health. Crucially this delivered action; we hit our three-year target in under three months, with over 1m action plans created, enabling people to look after their mental health