Everybody's Race

Everybody's Race, New Balance / MediaCom
As the official apparel and footwear sponsor of the 2019 London Marathon, New Balance wanted to be the sportswear of choice for runners of all levels and motives.

Enter ‘Everybody’s Race’. Teaming up with STRAVA, Spotify and Runner’s World, this series of sponsored challenges accompanied runners from initial training to race day including a points-for-pints system where runners could drop into a pub for those well-deserved pints.

Over 26,000 runners signed up to our challenges, putting New Balance front of mind and onto the feet of London Marathon participants.