Nearly all Outdoor revenue growth has been digital OOH (14.2%*), at the expense of traditional formats which experienced declines of 2.9%*. As the UK’s leading OOH transport media owner, Exterion Media is heavily reliant on its traditional Bus, Rail and London Underground portfolio.
In 2017, this culminated in significant revenue decline so 2018 was pivotal year for us. We believe commercial success grows from within, so as part of a re-structure, we ‘reset our business’ and developed five brand values: 1. Move as one 2. Make strong move 3. Think You can 4. Bring the yes! 5.Celebrate the wins.
Read on to find out how we brought them to life to outperform the rest of the OOH market by 100%! (+8% vs +4% YOY)