Extreme Everest with Ant Middleton


Extreme Everest with Ant Middleton, MediaCom with Bayer / Berocca
Berocca is more than the hangover cure it’s known for: It’s an all-round energy boost, perfect for tackling tough moments daily, and for battling energy lows big and small. We wanted to change outdated perceptions – but extreme perception changes demanded extreme measures. Our ad-funded programme, ‘Extreme Everest’, saw Channel 4 adventurer and ex-soldier Ant Middleton take on Mount Everest with Berocca’s help. Purchase intent grew by 17%, and the programme attracted 1.7m viewers.

Media Director: Rory Graham