Many brands try to build brand love. Fanta prefers something else: to drive brand terror. How? Last Halloween we created an experience involving a pitch-black room filled with terrifying sound effects, objects brushing past, and a harrowing finale. Plus, a Snapchat lens and portal which recreated the experience, delivering Snap’s highest ever playtime for a branded portal in the UK. The results? A Halloween period that grew by 19% year on year and sold 1m more unit cases than the year before!
Media Director: Victoria Appleby