Many brands try to build brand love. Fanta prefers something else: to drive brand terror. How? This Halloween, we created an experience involving a pitch-black room filled with a terrifying finale. Plus, a Snapchat lens and portal which recreated the experience, delivering Snap’s highest ever playtime for a branded portal in the UK. The results? Halloween sales grew 19% year on year and sold 1m more unit cases than the year before!
Media Director: Victoria Appleby