Fashioning the Future: Comfort Swap Shop


Fashioning the Future: Comfort Swap Shop, Unilever/Comfort / Hearst UK & Mindshare
Gen Z'ers and Millennials have no loyalty when it comes to fabric conditioners. Purchase decisions are made based on ease and promotional offers. Comfort wanted to drive a more meaningful relationship with this audience to super-charge purchase intent, so turned to Hearst to capitalise on its expertise in engaging young adults.