Fighting the Fatbergs

Fighting the Fatbergs, Thames Water / Hearts & Science
Fatbergs are huge blockages that reside under London’s streets, consisting of build ups of grease, wet wipes and fats forming the equivalent of a giant concrete boulder in the middle of the sewer and cost millions of pounds to remove.

Hearts & Science drove behavioral change to how consumers dispose of waste, through cross media contextual placements. Increasing Thames Water's NPS score by +12. Changing the behaviors of 40% of Thames Water customers.