Free Proper Beer

Free Proper Beer, MediaCom / Meantime
We were pretty confident that our beer was the best in a competitive craft beer market. So confident that we took our name off it in one of the biggest blind sampling campaigns of all time. It involved the support of nearly 200 pubs, some social media behemoths and high outdoor impact. Our bold move paid off: following the blind taste tests, the next month saw Meantime’s highest sales volume month ever!

Media Director: Phil Jameson
Senior Planner/Strategist: Simon Hunter
Creative Agency: Above & Beyond