From Starbucks to star bucks

From Starbucks to star bucks, Nestle Taiwan / Starbucks / Zenith Taiwan
"Starbucks at Home" coffee capsules had just launched in Taiwan. Nestlé challenged us to drive initial sales for this product, however we only had $15,000 USD to work with.

Thus, by applying advanced analytics and utilising algorithm to scientifically predict the influencing power through EMV (Earned Media Valuation) solution, we were able to identify best influencers for the job.

Contents produced by influencers are then turned into a video content using AI technology to further amplify their impact.