Getting Londoners to see Red


Agency: Carat

The iPhone launch is single most important date in the telco diary. 2020 threw many challenges Vodafone's way, but incidentally for the launch of the new iPhone 12 ,COVID wasn't one. Embargoed communications of the new handset by Telcos (imposed by Apple) and a lack of understanding amongst the target audience of the new handsets main selling point: 5G, Vodafone decided to create the most iconically London, 5G enabled campaign ever. Making Londoners see red, Vodafone was the top seller of the iPhone 12 series.