Goodstuff, Goodstuff
Winner's Story:

Ambition, creativity, innovation and achieving ‘firsts’ have all played a part in Goodstuff’s campaigns in the last year, helping the agency to triumph in three categories in this year’s Campaign Media Awards and be named Agency of the Year.

With its media first campaign for Hiscox - creating a poster that featured cybercrime attacks in real-time, the agency delivered the most successful period ever for the specialist insurance provider.

Goodstuff’s Growing for Gold campaign for Yorkshire Tea Gold saw the agency tapping into people’s passion for gardening, linking this to how the product is sourced from the world’s top ten tea gardens. The resulting campaign, which featured a collaboration with the Telegraph, made Gold the only brand growing in category.

With its campaign for the launch of ITV drama Strangers, set in Hong Kong, Goodstuff brought the sights and sounds of the Chinese city to the UK, replicated in out-of-home through 48 sheets and by wrapping the entire King’s Cross tunnel with JC Decaux, which installed speakers there for the first time. With Metro the agency planted a fake murder story and turned the entire front page into Cantonese – including the familiar masthead. This marked the first time the paper has ever allowed the logo to be turned into a completely foreign language.