GTI Superdrives


GTI Superdrives, PHD with Volkswagen Group / VW GTI
How we improved Volkswagen’s likability score by 55pts by creating Superdrives that deserve a supercar.

Media Director: Hugo Winters (Media Director)
Senior Planner/Strategist: Alice Edge (Media Planner)
Creative Agency: Adam&EveDDB
Relevant Media or Brand Manager: Katie Jones (Communications Manager – VW UK)