HARRY POTTER MAKING THE WIZARDING WORLD FEEL REAL


HARRY POTTER MAKING THE WIZARDING WORLD FEEL REAL, LEGO / Initiative
In 2019, LEGO faced a new challenge; we didn’t have the cultural velocity of a new book or film to spring board from to get the country excited about the LEGO Harry Potter range.

But by moving away from the traditional LEGO targeting approach and embedding ourselves in key Potterhead environments, we were able to make the wizarding world feel real for fans.

And the results? Increased sales by 55% YOY, and importantly making all of the top 10 items for the Harry Potter Franchise Property LEGO.