How good, clean fun, got Millennials brushing their teeth better


How good, clean fun, got Millennials brushing their teeth better, P&G Oral B / Starcom UK
Oral-B:

Amongst their love of avocados, serial entrepreneurialism and inability to buy property, ORAL-B uncovered another worrying millennial cliché: they are all brushing their teeth less. So we partnered with Channel 4 to spark a behaviour change – getting their top reality and soap talent to show 16 to 34s how it’s done, and that Oral-B is a quicker, more efficient clean for their teeth.