‘I Don’t Work Properly’ – Channel 4 in support of PurpleLightUp Day


‘I Don’t Work Properly’ – Channel 4 in support of PurpleLightUp Day, Channel 4 with Purple Space and Disability Confident / Nationwide Building Society, Scope, Virgin Media, Lloyds Banking Group, Lloyd’s of London, BT, Channel 4, Reed Smith,
Channel 4 are a proud member of the charity Purple Space, and wanted to help raise awareness for the second annual #PurpleLightUp initiative - encouraging businesses to “Go Purple” in support of people with disabilities, and celebrating their importance in the workplace. We created a film that would make people and businesses across the UK take notice and implement change with the help of 9 contributing advertisers: BT, Lloyds Banking Group, Virgin Media, Lloyds of London, Nationwide, Reed Smith, Scope, HSBC and Channel 4.

Creative Agency: 4 Sales & PL4Y