IBM Watson at Wimbledon 2019


IBM Watson at Wimbledon 2019, IBM / Kinetic Worldwide
A data-driven campaign that provided true utility to consumers and potential customers alike, using IBM Watson’s AI capabilities to create Wimbledon highlights and send them to DOOH screens across London’s transport network within minutes. Over 60,000 different creatives were built using multiple layers of data, including live on-court action, travel and location triggers - a massive undertaking that needed Watson's powerful AI to make it happen!