Inviting the nation to party

Inviting the nation to party, Tesco / MediaCom
Tesco’s campaign to celebrate their 100th birthday was about giving customers exceptional value with prices that “take you back”.

As part of the celebration, Tesco sparked conversation with their customers, using social listening to identify where they should offer their exclusive Centenary offers. We asked, and then we listened. In return, Tesco received the best birthday presents: Return on ad spend of up to £5.28 and shifts of 4% in purchase intent on Twitter.