ISAWITFIRST.COM and Love Island - Retail Partnership


ISAWITFIRST.COM and Love Island - Retail Partnership, ISAWITFIRST.COM, Love Island, ITV and Media Agency Group / Media Agency Group
The fast-fashion industry is booming.

New brands are continually emerging into the marketplace - creating a greater fight for sales. In early 2019 ISAWITFIST.com - a brand with a loyal following and a growing market share knew they had to be fleet-footed and stay ahead of the newcomers.

ISAWITFIST.com came to MAG to capitalise on its marketing and media expertise and help them reach and influence the fashion decisions of its current and new audiences. Females aged 16-35.

We knew they would be a perfect match for the Love Island Fashion Partnership. The show had become somewhat of a sensation over recent years, seducing aspirational millennial audiences every Summer and transforming the fortunes of brands collaborating with the hit TV show.

However, ISAWITFIST.com wanted something that delivered on so many levels and was much more than a TV advertising spot, it had to be an integrated approach, which would catapult their social following, build meaningful social engagement, transport customers to their website to drive purchases of ‘as seen on screen’ products and influence the profitability.

We worked with ISAWITFIST.com to CAPITALISE ON EVER ASPECT OF VIEWER ENGAGEMENT.