There’s little more disorientating than finding yourself lost in a foreign city. For a launch of Strangers; a slick murder story set in modern Hong Kong, this is exactly how we made our audience feel through a series of Cantonese inspired takeovers. We took the most humdrum moment of the day (the morning commute) and transformed familiar media spaces into something more bewildering. This included replicating bustling streets on the London Underground, planting fake news stories and changing Metro’s masthead into Cantonese, the first time it’s ever been turned into a foreign language.
Media Director: Laura Moorcraft (Managing Partner)
Senior Planner/Strategist: Joe Kidd (Account Manager)
Creative Agency: ITV Creative
Relevant Media or Brand Manager: Sian Jones (Head of Marketing - Brand Project, ITV)