Jumanji: The Next Level

Jumanji: The Next Level, Sony Pictures / Manning Gottlieb OMD
In 2019, MG OMD were challenged to make the second film in the Jumanji film franchise, Jumanji: The Next Level, as successful as the 2017 original. But here's the twist, we had to do it on 20% less budget

We took media to the Next Level, by creating a unique, contextual, unexpected and unbelievable show integration with ITV's I’m a Celebrity Get Me Out of Here, the highest rating TV show in the UK at the time.

By placing our "ad" within the editorial of the show, we created a camp-mate challenge which broke the fourth wall of the show and subsequently broke box office targets, delivering an opening weekend 40% up on the original.