MediaCom identiﬁed a source of growth for Canesten that no-one else in the intimate health category had spotted - men for thrush medication - gaining ﬁrst mover advantage. This shot Canesten to the top of search listings for Male Thrush generating an incremental 134,000 visits to the Canesten website.
In a category where brand call is critical, this low-cost campaign is giving Canesten salience with a previously untapped audience.
Media Director: Rory Graham
Senior Planner/Strategist: Kelsey O’Neal