The second winner of Channel 4’s Diversity in Advertising award saw the prize airtime of £1M awarded to Lloyds Bank, for their powerful #GetTheInsideOut campaign. Challenging mental health and shining a light on hidden disability with help from Channel 4 talent, this campaign packed a punch, got the nation talking and saw Lloyd’s brand perception positively skyrocket.
Media Director: Stuart Bowden (Global Chief Strategy Officer - Wavemaker)
Creative Agency: adam&eve DDB
Relevant media or Brand Manager: Jean Reddan (Head of Marketing & Communications - Lloyds Bank)