With the help of four English Heritage Castles, four bestselling children’s writers, a beloved CBeebies presenter, an award winning illustrator, a golden dove, a magical horse, a knight in shining armour (hurrah), and even the Telegraph’s head of programmatic (boo hiss), we inspired families and were able to demonstrate how the Mini Countryman was a family car with a big heart.
Media Director: Susie Dunbar
Senior Planner/Strategist: Beatrice Foster-Marian
Creative Agency: Wasserman (Event Agency)
Relevant Media or Brand Manager: Alexandra Browne
Sales Person: Gina Davoile